Privacy Policy

Updated 12 September 2026

Who we are and how to contact us

Avercena is a trading name of Surf Marketing Ltd, a company registered in England and Wales under number 14952633. Registered office: C/O The Accountancy Partnership, Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN. Surf Marketing Ltd is the controller responsible for personal information processed through Avercena. Contact us at info@avercena.com.

Information we collect

We collect your company name, name, work email, phone number and assessment answers, including business ownership, operating history, industry, location, team size, tools, record types and, where asked, interest in selling the business. We also record your submission time, assessment outcome and the version of the terms and privacy notice accepted.

Our hosting and advertising providers may collect IP addresses, browser and device information, identifiers, referring pages, page visits and interactions. Please do not submit passwords, account access, customer records or sensitive operating files. This assessment does not require uploads.

How we use your information

We use your information to assess your enquiry, identify possible deal opportunities, respond to you, facilitate introductions, maintain records, prevent misuse and measure website and advertising performance. Where UK data protection law applies, we rely on legitimate interests in responding to business enquiries, providing relevant introductions, keeping the service secure and maintaining necessary business records, where those interests are not overridden by your rights. Where processing requires consent, we obtain it separately; agreement to website terms does not replace any consent required by law.

Partner introductions and contact

By agreeing to the Terms of Use and submitting the assessment, you request that Avercena review your enquiry and arrange relevant introductions. This may involve sharing your name, company, email, phone number and relevant assessment answers with partners who can assess or facilitate a potential deal and contact you about your enquiry by email or phone.

Our prospective deal partners include Polyshares, Inc., a US data business, and other data buyers or deal facilitators relevant to your enquiry. We share only information needed for the introduction. A referral is a separate step after submission; an assessment result does not itself confirm that a partner has received your information. Partners may act as independent controllers under their own privacy notices. You can ask who received your information or request that we stop future introductions using the contact details above.

We may receive a referral fee when an introduced business completes a deal. Submission is not permission for unrelated marketing, unrestricted resale of your contact details, automated marketing calls or texts where separate consent is required. We will obtain additional permission where required.

Your underlying business records

Submitting the assessment does not transfer ownership, grant a data licence, authorise access to business systems or permit disclosure of underlying operating records. Any later licensing or transfer requires a separate agreement, appropriate rights and agreed safeguards.

Storage, service providers and overseas processing

Completed assessments are stored in our Neon database in the US East region. Vercel hosts the website. Google Fonts receives technical requests when fonts load. These providers process information needed to supply their services. We may also disclose information where legally required or necessary to protect legal rights.

Information may be processed in the United Kingdom, United States and other countries where providers or relevant partners operate. Where UK transfer rules apply, a transfer must have an applicable adequacy arrangement, contractual safeguard or other lawful basis. Contact us for information about safeguards relevant to your information.

Advertising and browser storage

We use the Whop Pixel to measure page visits, attribute advertising and record a lead event when a saved, qualified assessment reaches its thank-you page. That event includes the submission identifier and the name, email address and phone number you provide to help match the conversion to our advertising. Whop may also collect device and browser identifiers, IP address, navigation information and form contact information through its pixel features and associate activity with information it already holds. See Whop’s Privacy Policy.

The assessment uses temporary page memory and session storage, including when you visit a legal page and return to the form. Session storage also helps prevent duplicate lead events. Clearing it does not delete a completed assessment from our database. Browser settings can restrict cookies or tracking, although some features may be affected. The website does not currently implement a dedicated response to Do Not Track or Global Privacy Control signals; browser blocking is not a substitute for any opt-out mechanism required by applicable law.

Retention and security

We retain enquiry information while assessing or facilitating your enquiry and for as long as reasonably necessary for follow-up, referral records, disputes and legal obligations. Retention depends on whether the enquiry remains active, any resulting agreement, applicable record-keeping duties and requests to delete information. We review information for deletion or anonymisation when it is no longer needed. Necessary legal or suppression records may be retained after an enquiry ends.

Database access is restricted to authorised systems and people who need it. No public database read or export endpoint is provided. No online service can guarantee absolute security.

Your privacy choices

Depending on applicable law, you may request access, correction, deletion or a copy of your personal information, object to or restrict processing, withdraw consent where processing relies on it, or exercise applicable sale, sharing or targeted-advertising opt-out rights. Contact us at info@avercena.com. We may need proportionate information to verify a request. Where applicable, you may appeal a declined request by replying and asking for a review. We do not discriminate against you for exercising applicable privacy rights.

US state privacy rights depend on your location and whether the relevant law applies to our business. This notice does not limit statutory rights or replace any required notice or technical opt-out control. You may also complain to the UK Information Commissioner’s Office or another relevant regulator.

Assessment outcomes and updates

Answers determine an initial qualification route, not a valuation, guaranteed offer or final buyer decision. You can contact us to request a review. This service is intended for adults acting in a business capacity, not children. We update this notice as practices change and provide additional notice or obtain consent where required. New wording does not retrospectively expand permissions for information already collected.